RELAUNCH OF THE SIKKENS PAINT BUCKET,
AND DEVELOPMENT OF NEW TARGET GROUPS

sikkens relaunch

Bob Agency has developed packaging for the professional paint manufacturer “Sinkens”. The aim was to reach new groups of buyers and to get out of the industrial sector, into the private sector. That’s why we divided the Sikkens portfolio into 3 areas: “Profi Color” for the industrial colors, “Standard Range” to use at home and “Originals” as the heritage, premium product range.

LOGO RELAUNCH – PACKAGING DESIGN – RANGE EXPANSION – 3D MOCK UPS

sikkens profi color

Sikkens in a new guise and
segmentation in the portfolio

Bob Agency - sikkens - relaunch - packaging design
Bob Agency - sikkens - relaunch - packaging design
Bob Agency - sikkens - relaunch - packaging design
Bob Agency - sikkens - relaunch - packaging design

Premium color to use at home

The new heritage range, as a compression
of brand insights and high quality product

Bob Agency - sikkens - relaunch - packaging design
Bob Agency - sikkens - relaunch - packaging design
Bob Agency - sikkens - relaunch - packaging design